How can branding help small businesses? It's the best way to create familiarity and trust. And this is how.
These days, it’s easier than ever to start your own business. Which is amazing as it’s allowing the opportunity to many who would have never been able to jump into entrepreneurship before the ability to do so.
The downfall is that it also means that every industry is saturated. It’s no longer hard to find people who do what you do. It’s a quick Google search or click on Instagram or Facebook away to be able to be found, but it’s a double-edged sword.
Because of all the noise that people are seeing, it’s even more important to make sure your company is recognizable in all that noise.
How you make your company stand out is to create a brand.
Branding creates a consistent look across all your platforms. So every time there is a touch point where a potential customer's eyes are on your company, it’s consistent and cohesive.
Eventually, when that potential customer comes across another post or image or message from your company, it will feel familiar because they’ve seen the same look/feel/message before from you.
Once you become familiar to someone, they are much more likely to hire you over the competitor because everyone likes to work with a business that feels familiar.
So, how can branding help your small business? By making it stand out from the crowd and make you familiar to them at a glance.
Now, what makes a brand? That’s the next step and I’ll tell you all about it here: